SUBSTANCE OF PROGRAM
This Sharia Marketing program is designed to build marketing characters and improve marketing competence through several strategies framed by sharia values. This program is strategic, integrative, and transcendental.
It is expected that the participants have sharia marketing characters, understand sharia marketing strategy to win the market, build brand image and corporate image positively, and are able to prepare corporate strategic blueprint for 5 up to 10 years ahead.
The subject matters to be discussed include islamic way of life, understanding sharia business, sharia marketing strategy concept, sustainable enterprise marketing, sharia marketing strategy, sharia finance institution (LKS) tactics and values, and discussion on brand image and LKS strategic blueprint building.
This workshop applies a combination of lectures, discussions, and case studies.
The suggested participants include sharia business and financial institution marketers and other parties related to marketing process.
The workshop facilitators include senior marketers experienced in marketing and active as writer of sharia marketing books.
DURATION & SCHEDULE
This workshop is held intensively in 3 days.