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WSP104 - Sharia Marketing

SUBSTANCE OF PROGRAM

This Sharia Marketing program is designed to build marketing characters and improve marketing competence through several strategies framed by sharia values. This program is strategic, integrative, and transcendental.

BENEFITS

It is expected that the participants have sharia marketing characters, understand sharia marketing strategy to win the market, build brand image and corporate image positively, and are able to prepare corporate strategic blueprint for 5 up to 10 years ahead.

SUBJECT MATTERS

The subject matters to be discussed include islamic way of life, understanding sharia business, sharia marketing strategy concept, sustainable enterprise marketing, sharia marketing strategy, sharia finance institution (LKS) tactics and values, and discussion on  brand image and LKS strategic blueprint building.

METHODS

This workshop applies a combination of lectures, discussions, and case studies.

SUGGESTED PARTICIPANTS

The suggested participants include sharia business and financial institution marketers and other parties related to marketing process.

FACILITATORS

The workshop facilitators include senior marketers experienced in marketing and active as writer of sharia marketing books.

DURATION & SCHEDULE

This workshop is held intensively in 3 days.